BUSINESS OBJECTIVE
Help a coalition of major automakers and Northeast states raise awareness of electric vehicles as the best choice for Northeasterners’ next car purchase.
STRATEGY
Combat ‘range anxiety’ by showing that EV charging stations are available in great communities throughout the Northeast.
TACTICS
Garnered support from 200+ small businesses across the Northeast with storefront and point-of-sale promotion
Website and social content for paid amplification
Influencer engagement with regional microinfluencers
RESULTS
Coalition achieved their goal of 3.3 million electric cars by 2025 (NESCAUM)
32 earned media stories across consumer, lifestyle and trade publications
300% year-over-year increase in engagement on social channels