PORTFOLIO
Experienced and creative Brand Strategist with 12+ years of driving brand affinity, engagement, and loyalty through data-driven audience strategies, integrated campaigns, and impactful storytelling.
By showing the stress that comes from leaving a nagging issue untreated, we gave people a new reason to pick up their phone and see a doctor virtually with MDLIVE.
You can never push pause on a farm. John Deere & Farm Rescue harnessed the power of music to help farmers navigate their new challenge: recovery.
We inspired KFC to build the Sharemobile, which went on the road to deliver meals to people who need it most.
With a set of PSA spots, educational materials, and a landing page, SAMSHA empowered family members to address their concerns with an integrated digital campaign that modeled ways to start the conversation.
An education campaign to combat ‘range anxiety’ by showing that EV charging stations are available in great communities throughout the Northeast.
Brooklyn is fantastically diverse, yet united by a spirit of resilience that has made the borough world famous. This campaign was designed to prove that Maimonides knows Brooklyn better than any other hospital.