A creative campaign that invites people to interrupt their cyberchondria and get answers from a real doctor instead.
STRATEGY
By showing the stress that comes from leaving a nagging issue untreated, we gave people a new reason to pick up their phone and see a doctor with MDLIVE.
CREATIVE
The team produced a clever, relatable set of creative that brought cyberchondria to life.
RESULTS
49% increase in engagement
350k incremental telehealth visits
Women’s Health, “What Searching Symptoms Online Can Do To Your Health”
““We live in an age of instant access, and we’re used to having a world of information right at our fingertips. But sleuthing for symptoms online—particularly when you’re not following up with a doctor—can be a slippery slope.””