Cross-Cultural Snacking Insights
BUSINESS OBJECTIVE
Help a CPG C-suite team future-proof their portfolio by uncovering cross-cultural insights about snacking habits.
WHAT WE LEARNED
When it comes to snacking, one person’s trash is another’s treasure.
Some people see diet soda as an accomplishment — a go-between to break their soft drink habits. Others would never touch it, but do enjoy flavored seltzer.
OUTCOME
We helped the global snacking leads validate their focus on healthier snack options, portable formats, and culture-crossing products.
