SAMHSA

Mental Health PSA

Family members play a critical role in helping their loved ones spot and address problems with mental health and substance use. But voicing the concern can be overwhelming, since it leads to major challenges for everyone involved.

SAMHSA needed a simple way to connect people with resources to get on the path to recovery.

CHALLENGE

SAMHSA needed to raise awareness about a complex issue to an extremely broad audience – people with family members. Our research found that many family members feel afraid to give voice to their concerns about a family member’s wellbeing.

STRATEGY

Saying it out loud actually takes away its power. When family members give voice to their concerns and create a safe space, they are helping their loved ones find the road to recovery. 

OUTCOME

Empower family members to address their concerns with an integrated digital campaign that modeled ways to start the conversation.