Destination Electric
Integrated EV awareness/education campaign
BUSINESS OBJECTIVE
Help a coalition of major automakers and Northeast states raise awareness of electric vehicles as the best choice for Northeasterners’ next car purchase.
STRATEGY
Combat ‘range anxiety’ by showing that EV charging stations are available in great communities throughout the Northeast.
TACTICS
Garnered support from 145+ independent businesses across the Northeast with storefront and point-of-sale promotion
Influencer engagement with Zach Houghton and regional microinfluencers
RESULTS
32 earned media stories across consumer, lifestyle and trade publications
300% year-over-year increase in engagement on social channels