Sustainable Tech Storytelling
BUSINESS OBJECTIVE
Change perception of Verizon from a telecom to a tech brand by highlighting the brand’s innovative solutions to world challenges.
GUIDING QUESTION
How can Networkfleet (Verizon’s B2B remote vehicle monitoring service) become an innovation proof point for millennials?
STRATEGY
Demonstrate the environmental benefits of Networkfleet by showcasing the City of Ventura’s accomplishments in reducing emissions in their fleet.
TACTICS
Immersive website to inform and inspire viewers
Online mini-documentary about the City of Ventura
Digital & social content to seed the story
