LEGO Preschool

Content Strategy

BUSINESS OBJECTIVE
Develop a strategy that would serve to inspire and educate parents and their preschool children around the world. 

STRATEGY

To deliver a global content strategy for a preschool toy brand, we conducted interviews with toy influencers and mommy bloggers, charted the competitive landscape, and used search data to determine the best place for the brand to play online.

For the final deliverable, we shared specific tactics for “Super, Serial, and Social” content, as well as a preliminary measurement plan.